Building upon the success of last year’s campaign, the Law Society Solicitor Brand Campaign 2020 will promote the value of solicitors to members of the public and business owners and decision makers right across England and Wales.
This national advertising campaign will include broadcast, outdoor, online and press advertising, raising the profile of the profession and endorsing the use of solicitors above other sources of legal advice.
The campaign will feature emotive testimonials from satisfied solicitor clients across consumer and business areas of law, focusing on the solicitor brand values shown below to highlight the good work that solicitors do and the positive outcomes achieved:
- experts in your field
- honest and honourable
- client focused
- approachable and accessible
- value for money
- adding value to society
The campaign will be brought to life with real client images and testimonials. It’s important that the people featured in the advertising campaign are as representative as possible of society as a whole.
We need your help to put us in touch with legal firms you think might be interested in getting involved and who have a diverse client base across England and Wales, with customers from varying ethnic, social and economic backgrounds.
If you are interested and could talk to your clients about being involved in the campaign, please email lawsociety@dtw.co.uk with your name, the name of the legal firm and contact details for the relevant person to speak to at the firm.
For further information about the campaign please visit the solicitor brand campaign page or email lawsociety@dtw.co.uk and ask for a member of the team to give you a call to discuss the campaign in more detail.