Networking is essentially about building profitable and mutually beneficial relationships. This can be done face to face, online or a combination of both. Networking is a vital way of getting clients and referrals into your law firm but it can be a daunting experience if you haven’t been taught the skills to do it well and feel comfortable with it. The right approach can mean the difference between developing key contacts that you can work with throughout your career or alienating them at the outset.
Key points covered in this session include:
• Preparation – How to research attendees in advance of the meeting or event, in order to make sure you speak to the right people.
• Master the art of listening and body language – what you don’t say is just as important as what you do.
• The elevator pitch or ’60 second’ introduction – How to draft and deliver the perfect pitch that provokes a question and engages your audience.
• Follow up – Why time is critical, and how to use personal emails to request further meetings and continue the conversations that you started.
• How to use online networking tools to expand your network of contacts and generate business.
• Which online platforms should you use?
• How to find and identify people you should connect with.
• How to make a ‘cold’ approach and increase your chances of engagement.
• Developing your relationships and raising your brand.